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Research papers

Satisfied with your customer analysis methods?

While there has been good progress in the past several years in the conceptualization and understanding of the determinants of satisfaction, analytic methods for understanding customer satisfaction have been stagnant.The authors first review these...

Catalogue: Latin America 2005
Authors: Leopoldo Neira, Steve Cohen
Company: Dichter & Neira
October 23, 2005
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Citation

Neira and Cohen (2005a, October 23). Satisfied with your customer analysis methods?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/satisfied-with-your-customer-analysis-methods-


Research papers

Measuring preference for product benefits across countries

This paper briefly reviews the standard practices of benefit measurement and benefit segmentation and, along the way, points out their deficiencies, and then introduces Maximum Difference Scaling, a method that the authors believe is a much more...

Catalogue: Latin America 2003
Authors: Leopoldo Neira, Steve Cohen
Company: SurveyHealthcareGlobus
May 4, 2003
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Citation

Neira and Cohen (2003a, May 04). Measuring preference for product benefits across countries . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-preference-for-product-benefits-across-countries-